The POS Index is a representation of a significant number of manufacturers POS activity that are mostly engaged in the electronic components industry. Products that will be included in the index are passive/electromechanical in nature, including (but not specific to) commodities such as wire & cable, switches, connectors, circuit protection, electronic hardware, resistors, capacitors, et.al. The index charts POS activity beginning with January of 2019 as its base point and then compares POS by month.
After contemplating POS Index measurements, it was decided to use January of 2019 as the base point. This gives us two plus years of distributor POS activity. The number of manufacturers included in the index has grown to around one hundred companies. Because of the large amount of manufacturers represented, the Budde Marketing POS Index is arguably one of the most complete benchmarks of POS activity at this time.
As far as POS activity, our benchmarks show that February of 2021 was ahead of February of 2020 by 6%. February is typically a slower month due to it being shorter in days. February, 2021 is 6% below the January 2019 index, but February is always down month vs. January and the index. February 2021 POS Index indicates a good month as a comparative to other months, even though it falls below our base point. And we expect March to be a very good month relative to the index. All positive trends.
Budde Marketing’s DTAM report is available for anyone wishing to look at larger trends in the industry. If interested, please email firstname.lastname@example.org to purchase a copy.