The POS Index is a representation of a significant number of manufacturers’ POS activity that are primarily engaged in the electronic components industry. Products that will be included in the index are passive/electromechanical in nature, including (but not specific to) commodities such as wire & cable, switches, connectors, circuit protection, electronic hardware, resistors, capacitors, et.al. The index charts POS activity beginning with January of 2018 as its base point and then compares POS by month.
After contemplating POS Index measurements, it was decided to continue to use January of 2018 as the base point. The number of manufacturers included in the index is still about ninety companies. The Budde Marketing POS Index is arguably the most complete benchmark of POS activity that our industry has at this time.
November 2020 POS activity dipped to 10% below the index point of January of 2018, which was the sixth straight month of a negative index point. November was 7% less than October of 2020, and the third lowest number for the year. The industry had experienced some rebound the last two months, but November was a slow month for almost 90% of the companies included in the POS Index.
Budde Marketing’s DTAM report is available for anyone wishing to look at larger trends in the industry. If interested, please email firstname.lastname@example.org to purchase a copy.
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