POS Index January 2018 through November 2019
The POS Index is a representation of a significant number of manufacturers POS activity that are primarily engaged in the electronic components industry. Products that will be included in the index are passive/electromechanical in nature, including (but not specific to) commodities such as wire & cable, switches, connectors, circuit protection, electronic hardware, resistors, capacitors, et.al. The index charts POS activity beginning with January of 2018 as its base point and then compares POS by month.
When starting a new calendar year, our index is structured so that the new base point is the beginning of the previous year. Therefore, January of 2018 now becomes the new base point. The number of manufacturers included in the index is up to over ninety companies. The Budde Marketing POS Index is arguably the most complete benchmark of POS activity that our industry has at this time.
November of 2019 was the slowest month for all of 2019. Over 75% of companies included in the index were down for the month. November of 2019 was just 1% below November of 2018 numbers, but 6% below the index being used (January of 2018) and 8% down from October of 2019. We anticipate much of the same in December as we close out the year. Year end totals will be available for analysis next month.
Budde Marketing’s DTAM report is available for anyone wishing to look at larger trends in the industry. If interested, please email email@example.com to purchase a copy.