POS Index January 2018 through July 2020
The POS Index is a representation of a significant number of manufacturers POS activity that are primarily engaged in the electronic components industry. Products that will be included in the index are passive/electromechanical in nature, including (but not specific to) commodities such as wire & cable, switches, connectors, circuit protection, electronic hardware, resistors, capacitors, et.al. The index charts POS activity beginning with January of 2018 as its base point and then compares POS by month.
After contemplating POS Index measurements, it was decided to continue to use January of 2018 as the base point. The number of manufacturers included in the index is still about ninety companies. The Budde Marketing POS Index is arguably the most complete benchmark of POS activity that our industry has at this time.
POS numbers slowed down a bit for July; keep in mind that July is typically a slower month for POS activity. That being said, July was still 8% lower than July of last year, 5% lower than July of 2018 and 8% below the index base point of January of 2018. On a positive note, July was 6% above the worst month of the year (May) and the stock market continues to improve.
There is still a great deal of uncertainty for 2020 POS for the balance of the year due to it being an election year and with the Coronavirus affecting the economy. Forecasting 2020 POS remains a questionable exercise.
Budde Marketing’s DTAM report is available for anyone wishing to look at larger trends in the industry. If interested, please email firstname.lastname@example.org to purchase a copy.
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